When considering personalization items in today’s retail market, we’re not just talking about the iconic monogram. While that’s a tried and true retail staple, personalization has come so far and gotten even cooler. Now, there’s no limit to what you can personalize and how you can do it.
There is a lasting appeal to personalized items. Consider the longevity of high-end brands that have tied their famous logos to a monogram like Louis Vuitton, Gucci, and Chanel. Personalization seems special because it is. Consumers love to express themselves and make a personal statement, creating something that is truly unique and exclusive.
Personalization isn’t going anywhere. In fact The State of Fashion 2018 report, developed by Business of Fashion and McKinsey & Company, reports personalization is expected to be one of the major themes in the fashion industry in 2018. And the trend isn’t stopping with fashion. Thanks to celebrity “It Girls” like reality TV star Kourtney Kardashian and supermodel Gigi Hadid, who both showcase their personalized iPhone cases, personalization is taking retail by storm.
Social media is believed to be a key engine driving the popularity of the personalization industry. In a climate that focuses on an individual’s number of followers and likes, Instagram photos and blogs, and a growing practice of self-branding, retailers are wise to get into the mix. Jewelry, luggage, hats, baby blankets, shoes, cutting boards, wine glasses – you name it, it can be personalized. And Millennials love this ongoing trend!
“A personalized gift tells the recipient that you took some time to buy a gift that is as unique as the person you’re giving it to,” shared David Deutsch, co-owner of Presents of Mine, a franchise leader in the personalization market. Who wouldn’t want a gift like that? A growing number of consumers are opting for personalized items for themselves and for gift giving. This ongoing trend means continued growth for Presents of Mine and its franchisees.